Delta air lines, which recently emerged from Chapter 11, launched a couple of months ago their "Change" campaign. They posted different ads about the new services that they provide now as part of the re-launch to differentiate from other air lines:
They even changed their logo to be purple (that will make a big difference...):
Another thing that they also changed (due to the increasing gas prices) is the fact that they don't turn on the AC while the airplane is parked and neither during taxiing. I don't know what about you, but I have to sit in those little ERJs (a.k.a "Jungle Jet") without AC!!! I'm willing to give up my dirty martini for some normal temperature and a bit of air...
You can also watch their ad here:
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